Sales teams
Reps rehearse the objection before the buyer raises it.
Faster ramp for new hires, one pitch across the whole team, and a scorecard that shows you who's ready for the big meeting.
“Our reps knew the product cold. What they struggled with was the conversation itself, the moment a procurement lead pushed back on price.”
3x
Close rate on competitive deals
58%
Faster ramp, 12 weeks to 5
What sales teams need
New reps shouldn't learn on live prospects
Onboard without burning leads
New hires run the full conversation against AI buyers until they pass your scorecard. Ride-alongs become the final check.
Objections, on repeat
Price, timing, "we're happy with our current vendor." Reps hear each one until the answer stops sounding rehearsed.
The big meeting, practiced that morning
Load the account's likely pushback and run it twice before 10am. New pricing on Friday can be a scenario by Monday.
Compare scores across the team
Spot the rep who aces discovery and stalls at the close. Coach that one thing.
Roleplay
Your best rep's call, practiced by everyone
Upload scripts, call notes or a recording of a call that went right. RepLab turns it into a scenario with the same objections, in the same order, from a buyer who reacts the way yours do.
Build from your real deals
Personas, objections and stakes based on the buyers your team meets.
Practice the hard moments
AI buyers push back on price and timing, just like real ones.
Scored against your playbook
Instant scores and the exact lines to try next time.
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Practice in RepLab. Prove it in the field.
RepLab gets the rep ready. SalesAsk scores their real conversations against the same playbook. Stronghouse Brands runs both. RepLab connects to Salesforce, HubSpot, ServiceTitan, Housecall Pro and Jobber.
Explore SalesAsk
Customer spotlight
How Alliance Medical tripled close rates on competitive deals
Every one of 45 reps certified on complex procurement objections before their first solo pitch.
3x
Close rate on competitive deals
58%
Faster ramp, 12 weeks to 5
