Roleplay
Your reps' hardest call shouldn't be their first try.
Most reps rehearse on live customers, and your pipeline pays for it. RepLab gives them an AI customer built from your playbook, a score after every attempt and as many runs as it takes.
Trusted by sales and service teams at
3x
Close rate on competitive procurement deals
Alliance Medical
12 → 5 weeks
New-hire ramp after rolling out RepLab
Alliance Medical
31%
Higher average job value across 120 technicians
Coolforce Heating & Cooling
Every call a rep wings is a deal, a disclosure or a review you can't take back.
AI customers who know your products, your objections and your prices.
Build a customer from your playbook in minutes. They interrupt, stall on price and ask the follow-up your rep was hoping to skip.
Your playbook is the script.
Upload offers, objections and talk tracks, and the customer argues from them.
Three difficulty levels.
From the friendly first call to the customer who is already half out the door.
A mood, a budget, a deadline.
Set each persona's patience and goals so no two sessions run the same way.
English, Spanish and French.
One scenario, practiced the same way in every region.
A score on every attempt, from the scorecard you already use.
Reps run a scenario until the number holds. Nobody books a manager's afternoon, and nobody gets graded on a manager's mood.
Your criteria, your weights.
Score on discovery, objection handling and next steps the way your team defines them.
Notes on the exact line.
Time-stamped feedback shows where the customer was lost.
What to say next time.
Every review ends with the lines to try on the next run.
Know who's ready before the customer finds out.
Scores by rep, team and location in one view, so you coach the gap instead of the whole floor.
Readiness by location.
See which stores, branches and teams are strong on which skills.
Completion you can trust.
Track who practiced what, and how many runs it took.
Review when it suits you.
Managers listen back on their own time, not in a booked roleplay.
A new offer on Monday. Practiced by Tuesday.
Describe the situation, pick a persona and attach your scorecard. Launching a product or changing a price? Reps can rehearse it the same day.
40+ ready-made scenarios.
Start from proven calls for sales, service and retention.
Assign by rep, team or location.
Send the right drill to the people who need it.
Bring your own material.
Talk tracks, scripts and recordings of your best calls.
Powered by SalesAsk
Practice in RepLab. Prove it in the field.
RepLab prepares reps before the conversation. SalesAsk captures and scores real customer conversations against the same playbook, then turns weak moments into the next roleplay.
Explore SalesAsk
In their words
Sales and service leaders, on the record.
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps’ time-to-proficiency.”
Gareth Walsh
Chief Growth & Marketing Officer, Alliance Medical
3x
Close rate on competitive procurement deals
Coolforce Heating & Cooling
“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”
Matt
VP of Sales, Coolforce Heating & Cooling
31%
Higher average job value
“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”
Brian J.
Sales Director, Pimlico Plumbers
22%
Higher average job value
“RepLab is the future of sales training.”
Fares E.
President, OGC Group
19%
Higher closing rate
Security and compliance
Pass the security review before you roll out
SOC 2 Type I audited, GDPR compliant and hosted on AWS. Your conversations never train outside AI models.
Explore security and compliance →What is RepLab Roleplay?
RepLab Roleplay gives frontline sales and service teams AI customers built from your playbook. Reps practice real conversations, get scored instantly, and managers see readiness by rep, team and location.
How realistic are the AI customers?
Each AI customer has a persona, goals, objections and a difficulty level. They respond to what the rep actually says, push back, and stay in character.
Can we use our own scorecard?
Yes. Upload your scorecard and every roleplay is scored against your criteria and weights, the same way managers grade real conversations.
How does RepLab work with SalesAsk?
RepLab is practice before the conversation. SalesAsk captures and scores real customer conversations after it. Both use the same playbook, so you can see whether practice changes results.
How is our data protected?
Recordings are visible only to the rep and their manager, retention and deletion are under your control, and your conversations are never used to train external AI models.