AI roleplay for sales and service teams
Unpracticed sellers put your pipeline, your compliance, and your brand at risk.
RepLab customers have cut new-hire ramp by 58%, raised average contract value by up to 31% and tripled close rates on competitive deals, with practice that never pulls a manager off the floor.
Teams practicing on RepLab
Results from customer rollouts
- close rate on competitive deals at Alliance Medical
- 3x
- new hire ramp at Alliance Medical, down from 12
- 5 weeks
- higher quoted job value at Coolforce
- 31%
- real-world scenarios ready to use
- 40+
AI customers from your playbook
They interrupt, change their minds and ask the follow-up your rep hoped they wouldn't. Build them from your scripts and best calls, or start from 40+ ready-made scenarios.
Scored on the scorecard you already use
Every attempt gets a 0 to 100 score with time-stamped notes. Reps run it again until the score holds, and nobody has to book a manager's afternoon.
Readiness by rep and location
Scores by rep, team and location. You see the weak spot before a customer does.
Powered by SalesAsk
Practice in RepLab. Prove it in the field.
Teams use RepLab to onboard new hires, certify reps, roll out a launch, or work on the call someone fumbled yesterday. SalesAsk scores the real conversations against the same playbook, so you can see whether the practice carried over.
Explore SalesAsk
How teams use RepLab
Sales, contact center, support and telecom
Each team practices the calls it actually takes, scored on its own criteria.
Industries
Practice built for your industry
Scenarios built around the objections your customers actually raise, scored against your own playbook.
Telecom
Retention, upgrades and competitor switches for store and care teams.
Learn more →Financial services & insurance
Rate questions, renewals, premium increases and the disclosures you can't skip.
Learn more →Customer support
Angry callers, refunds and cancellation saves, practiced before agents reach the queue.
Learn more →Healthcare
Dental treatment plans, imaging bookings and front-desk calls that decide whether a patient shows up.
Learn more →Home services
In-home sales and technicians who need to sell the job.
Learn more →Contact centers & BPOs
New-hire classes and client programs ramped faster, without pulling floor agents off the phones to roleplay.
Learn more →
In their words
Sales and service leaders, on the record.
“Scaling our practice sessions with instant feedback loops has acted as a force multiplier for onboarding, significantly accelerating our reps’ time-to-proficiency.”
Gareth Walsh
Chief Growth & Marketing Officer, Alliance Medical
3x
Close rate on competitive procurement deals
Coolforce Heating & Cooling
“Our techs are tradies, not salespeople. That’s exactly the point, RepLab doesn’t try to turn them into something they’re not.”
Matt
VP of Sales, Coolforce Heating & Cooling
31%
Higher average job value
“Our engineers are brilliant at their trade. RepLab made them just as good at the conversation.”
Brian J.
Sales Director, Pimlico Plumbers
22%
Higher average job value
“RepLab is the future of sales training.”
Fares E.
President, OGC Group
19%
Higher closing rate
Integrations
Works with the CRM and phone system you already run
RepLab connects to the CRM, calling and field service tools your team already uses, so practice fits around the work instead of living in another tab.
Don't see yours? Ask us on the demo →
Security and compliance
Scale practice without scaling risk.
SOC 2 Type I audited, GDPR compliant and hosted on AWS. Your conversations never train outside AI models.
SOC 2 Type I
GDPR
SSO + MFA
How does RepLab work?
Pick a ready-made scenario or build your own from your playbook. Reps practice out loud with an AI customer that adapts and pushes back, then get an instant 0 to 100 score, time-stamped notes and lines to try next time. Managers see the results by rep and location.
What is AI roleplay training?
Reps rehearse customer conversations with an AI customer instead of a colleague. Teams use it for onboarding, certification, product launches and ongoing coaching, and every attempt is scored on your criteria. RepLab runs in English, Spanish and French.
Can the scoring be customized to my process?
Yes. Upload your company scorecard and RepLab scores every session against your own criteria and weights.
Can I build my own scenarios?
Yes. Start from 40+ pre-built scenarios or create your own customers, objections and difficulty levels.
Do I get analytics on my reps?
Yes. The manager view shows progress, scores and weak spots by rep, team and location, so you know who is ready and who needs more practice.
How is RepLab related to SalesAsk?
RepLab is the AI roleplay platform from SalesAsk. RepLab is where reps practice, whether they're new or need work on one skill. SalesAsk scores real conversations with the same playbook and scorecard. Both connect to Salesforce, HubSpot, ServiceTitan, Housecall Pro and Jobber.
How long does it take to get started?
Reps can run a ready-made roleplay the same day. For larger rollouts we build your first scenarios and scorecard with you, connect SSO, then add teams at your pace. Plans start at 10 rep seats, with managers and admins included.